KATIE ELIZABETH LYNCH
Creative portfolio
2019-2023
get to
know me.
'An integral professional, with an innovative creative vision.'
I am a Nottingham Trent BA Hons Fashion Communication and Promotion graduate. My degree gave me experience and knowledge in areas such as Editorial, Trend Prediction, Publishing, Storytelling, Marketing and Styling. I would love the opportunity to develop a career in either Social Media Marketing, Styling or Editorial.
This portfolio is a visual representation of myself as a creative professional; showcasing both individual and group led university work and self initiated projects. I hope you enjoy navigating this website, please feel free to contact me, I would love to hear from you.
professional.
Innovative.
experimental.
Where do my skills lie?
As a Fashion Communication and Promotion graduate, I pride myself as being a strong communicator; visually, verbally and in that of written form. I am able to take research and gathered insights to create a narrative and love having the creative power to tell a story.
My strengths lie heavily in layout and visuals created on Adobe Creative platforms e.g. Indesign and Photoshop and Canva. I have a huge interest in Digital and Social Media Marketing, Editorial and Publishing; this portfolio showcases an exploration and creation of previous work in these areas and many more.
Experimenting and research is also another passion of mine; it massively influenced much of my 3rd year university work and identified gaps in the existing market. I am also an individual who loves people, presenting and creating connections; this is something I really value.
Photoshop experimentation.
Photoshop experimentation.
Business of Fashion certificates 2022.
Fashion futures
second year 2021.
The beginning of a potential 3rd Year project proposal.
When exploring and considering potential avenues in which to take for my final 3rd Year proposal, my aim and direction was to research a problem that I felt passionate about. Upon research, I quickly decided that my project would delve into the detrimental effects of the pandemic's surge in Social Media usage; in particular, influencer and celebrity impacts on mental health and body image, which closely looked at Body Dysmorphia.
Much of this stage of research was still loosely tied to a final year project direction and gave me the freedom to explore and understand this issue. I carried out primary research; a one to one discussion with an NHS nurse and those experiencing it first hand and immediately, I realised a broader age group were affected than I had initially suspected.
fashion futures proposal 2021.
self devised 3rd year 2022.
‘To evoke a sense of community amongst Generation Z Females; promoting realistic Beauty Standards, for a representative, transparent future across Digital Media, with specific focus on the Beauty Industry.’
First Stage
Three Research Pillars 1. Standards of Beauty. 2. Cultural and Social Norms. 3. Inner VS Outer Beauty.
Research into many avenues as to where and why these unattainable Beauty Standards have derived, in addition to their detrimental impacts which led to an identified gap in the market.
Second Stage
Beauty Standards. Exploring the current market of the Beauty Industry with slight reference into subsequent effects on Fashion. Identifying my consumer, brands challenging the standards, marketing models and considering how Social Media could change.
Third Stage
A stage of visual exploration and experimentation which led to the creation and branding of 'Female Form'; a digital platform that provided Generation Z Females with an unfiltered and transparent representation of Beauty in the form of an app, ditching detrimental effects of Social Media and its Beauty Standards. Consumers engage as part of a supportive community, combining education with creative digital content, working in partnership with Refy Beauty.
“You have created a very good-looking presentation and appendix, clearly demonstrating very good communication skills. Very good secondary research, and timely industry examples." - Claire Phipps, Fashion Communication and Promotion Tutor, 2022.
three pillars of research.
zooming in on beauty standards.
Creating female form.
LIve project
revolution beauty 2022.
The Brief: Create an 360 degree integrated marketing campaign to engage the Gen Z consumer.
As a team we aimed to create a sense of escapism for Revolution's Gen Z consumer through an immersive retail space, in collaboration with Oh Polly. After researching immersive spaces in beauty and retail and deciding on what the collaboration with Oh Polly could bring to Revolution, we created OhRev. This would become global, reaching our targeted 'Strawberry Daiquiri Consumer' .
My role within the team and Live Project was to lead the final presentation at Revolution head office, having creative control and direction of Social Media mock-ups, consumer profiles, design recipe, carrying out primary research and designing moodboards. In addition to this, I created the concept visual for the campaign, leaflet mockups and chose which influencers we would send PR boxes to, to increase engagement and exposure for Revolution.
live project presentation.
Styling 2022.
I briefed myself the task of Styling, taking inspiration from the Micro and Macro trends of 2022, in addition to inspiration from Editorial and Social Media. I found the research and visual creativity of this task as part of styling exploration an element I found particularly stimulating and engaging.
I was able to experiment with looks for varied seasons and events. When carrying out research for these looks but also trends in general, I thoroughly scanned WGSN, The Future Laboratory, Vogue and Harpers Bazaar; taking into consideration both High End and High Street.
I had the opportunity to speak to a Fashion Buyer whom I know very well, to understand and forecast potentially popular looks. She explained - “My role as a buyer effectively means myself and my team are always researching and predicting trends and looks which will hit the ground running, 6 months to even years from now.”
Luna scrunchies 2020.
As part of a Self Initiated Entrepreneurial project within free time at university, in the midst of the pandemic during 2020, I created and launched my Social Media based business, Luna Scrunchies.
Not only was I specialising in hand-making high quality hair scrunchies, but having my own small business kept me motivated and pushed my creative mindset, whilst also working on social media marketing, customer service and finding my feet as a small business owner. This experience encouraged me to contact influencers and those in the Fashion and Beauty industry to model and photograph my products, some of whom had 500,000 followers, as a form of PR.
Instagram: @lunaascrunchies
branding and marketing a fragrance 2019.
The Brief: Creating a new fragrance for Isosceles Lingerie; a liberating lingerie brand with innovative designs and a powerful brand ethos to empower female consumers and create garments of a high quality.
My Idea Statement: 'A collaboration between Isosceles Lingerie and The White Company using soothing aromatherapy oils; enabling females to unwind in a busy modern-day society. Beauty sleep is not a treat. It’s an essential.’
The branding and aesthetic of Isosceles Lingerie embodied a sense of playful minimalism; liberating consumers and encouraging them to embrace imperfections. Through exploration of differing colour palettes, texture and narrative, my final concept led me to the creation of a night-time pillow mist, ‘Beauty Sleep’, aiding restful sleep through essential oils for positive mental wellbeing.
“The idea for sleep as an act of indulgence and empowerment for women and a retelling of the old adage “beauty sleep” was very good”. - Gabby Walton, Fashion Communication and Promotion Tutor, 2019.
Branding and marketing outcomes.
free people trend report 2021.
Create a Trend Prediction presentation for Free People AW21/22 for each of the two areas:
1. FP Movement - Sustainable female activewear (including; garments, shapes, colours, fabrics, graphics, sustainable innovations)
2. Wholesale International Growth Strategy - In store and Digital VM (including; global locations showing growth, experience, windows, marketing opportunities etc).
Free People pride themselves on creative spirit and curiosity. Our predicted trend, ‘Utopian Dreamstate’ imaginatively bound the multi-faceted world of dreams with the future of fashion. Working both individually and as part of a team, this predicted trend created for the brands 21/22 collection, explores a 'dreamlike state'; whether that involves interpreting our dreams and belief in astrology to understand hidden desires, or manifesting waking dreams to make personal Utopia's a reality. Research into both Micro and Macro trends led us to the insight that post pandemic, people are moving beyond normality, embracing a creative way to both reveal and realise. My role heavily relied on research, the report layout of the final presentation and visual boards.
“I am so impressed. This research is so in-depth, clear and precise and covers many sectors and industries. The report is very professional, clear and sleek and demonstrates your graphic skills”.
- Louie Canillas, Assistant Merchandising Coordinator for Wholesale, Free People.
tsptr zine publishing 2021.
The Brief: Choose one of the team projects from the module to individually evaluate, remix and expand, and create a visually led creative digital report to present this body of work.
The Client: TSPTR; a brand with a strong focus on narrative and meaning; exploring music, protest, history and war. I decided to focus on female sexual empowerment in an oppressed society. The creative concepts I designed on the following page ranged from the taboo surrounding female sexual pleasure, sex work such as OnlyFans, encouraging females to be open about enjoyment of sex and motivating females to take back the power from the ‘Male Gaze’, moving away from objectification.
‘FE-MALE Gaze’ aims to empower women and cover the various aspects of female sexual liberation, encouraging women to feel no shame about the enjoyment of sex and self-pleasure, whilst also aiming to break the negative taboo of sex work such as OnlyFans.
"Your final remixed zine has a strong and powerful message and you have handled the visual and written material well.”
- Matt Gill, Fashion Communication and Promotion Tutor, 2021.
final digital zine 'Fe-male gaze'.
what do i have to offer?
Confidence, Compassion and Creativity.
In regards to myself as a creative professional, I am extremely passionate about the constant desire to learn, engage in new experiences and be continuously open and motivated to grow. As stated in my CV, I thrive around others; whether that be creatively, or as an individual in general - it inspires me and drives me to learn and create. In addition to being creative visually, I feel confident in my ability to communicate verbally and in the written form, to a high standard.
My past work experiences and job roles in retail and as a small business owner, have encouraged me to assist, communicate and listen to consumers and their needs, constantly remaining professional. I thrive on the need to work to a high standard under pressure, remaining organised and motivated by a deadline. I am confident that this showcase of my previous projects as a creative, depicts my skills and strengths.
thank you for taking the time to view my website.
Contact Me:
i hope to hear from you soon.
Instagram: @katielynchfcp
Email: katielynch640@gmail.com